Dear Allison, I'm really sorry that the finish of your poster is not glossy but actually all our posters are printed on Enhance MATTE Paper (EMA) as stated both in the product description text and specifications. This matte finish is a 'parti-pris' which in our opinion suits better the retro poster concept and that is usually very much appreciated by our customers. Nevertheless we thank you for your feedback and will try our best to make this point more clear and prominent in the future. Kind regards, Pamela