How Lisbon’s Trams Give a Poster Its Sense of Motion
Look at a Lisbon tram poster and try following the rails before looking at the tram. Where do they lead? Do they carry your eye down the street, towards a bend, or straight into the front of the carriage? You can spend a surprising amount of time on that small question. A poster can hold a tram still and give you a strong sense of where it’s going.