How Alecse’s Tahiti Posters Made Waves in the French Rom-Com À Toute Allure
When Alecse, founder of Myretroposter, received a request from the rights and iconography team at Gaumont to feature his Tahiti posters in À Toute Allure, the latest romantic comedy by Lucas Bernard, it was a moment of both pride and surprise. The director himself had expressed a desire to include these works, recognizing their ability to bring authenticity and a sense of place to a pivotal scene set in Tahiti and French Polynesia.
The movie, a delightful blend of humor, adventure, and romance, tells the story of an unlikely love affair between a flight attendant and a nuclear submarine officer. Alecse’s posters—Tahiti Sunset, Tahiti Vahine, and Another Tahiti—were featured prominently, adding a warm and nostalgic touch to the scene. These artworks not only anchored the visuals in the destination but also enhanced the emotional tone of the moment, transporting viewers directly to the lush beauty of French Polynesia.
For Alecse, the collaboration felt deeply personal. “Having my work chosen for a film by Gaumont, and knowing Lucas Bernard himself wanted these posters, was a surreal experience,” he said. This milestone also carried a special emotional resonance. Alecse’s father, Bernard Jardel, a celebrated “optical surrealist” painter, had dreamed of creating cinema sets before his untimely passing in 1984. Though that dream was never realized, Alecse felt a profound connection to his father’s artistic legacy through this project. “It felt like closing a circle,” he reflected.
The featured posters are notable examples of Alecse’s distinctive style, showcasing his blend of vintage aesthetics and modern craftsmanship. Tahiti Sunset captures the serene hues of an island evening, evoking both tranquility and wanderlust. Tahiti Vahine highlights the cultural richness of the region, while Another Tahiti, a limited collector’s edition of just 50 numbered prints, showcases the timeless allure of French Polynesia’s landscapes. Each poster is meticulously crafted, blending vintage aesthetics with modern techniques, and produced in limited editions, making them as exclusive as they are captivating.
This cinematic feature is not only a proud moment for Alecse but also a testament to how his art transcends its role as decor. His posters have always been about telling stories—of destinations, dreams, and emotions—and their inclusion in À Toute Allure brings that storytelling to the big screen.
As audiences fall for the charm of À Toute Allure, Alecse’s posters have earned their place in cinematic history. Whether you’re a film enthusiast, a collector, or someone seeking to bring a touch of wanderlust to your home, these Tahiti posters are a piece of art with a story as enchanting as the destination they depict.
Shop the featured Tahiti Sunset, Tahiti Vahine, and Another Tahiti posters now, available in limited editions only at Myretroposter. Don’t miss the chance to own an artwork with a story as captivating as its design.
