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The Poster You Didn’t See
"I saw a poster on your website yesterday..."
The visitor looks around the gallery.
They walk slowly along the walls, stopping here and there, smiling at a destination they know, discovering another they had never heard of.
Then comes the question.
"I can't find it. Do you still have it?"
It makes us smile every time.
Because that simple question reveals a common assumption: that everything a gallery sells should be hanging on its walls.
In reality, galleries have never worked that way.
A Gallery Is Not a Catalogue
A museum may own tens of thousands of works while exhibiting only a few hundred.
A library may contain thousands of books that never appear on the front table.
