Collecting & Guides

Why Our Postcards Cost More and Why It Matters

In Barcelona, postcards are everywhere.Walk a few streets around the Gothic Quarter and you will find them in almost every shop, often sold for €1 or sometimes even less. It’s a familiar sight, and for many visitors, it feels like the natural price of a postcard.So when someone walks into our gallery and sees postcards priced at €2.5, the reaction is sometimes surprise.This article exists to explain why.Not the Same ProductMost postcards you find in tourist areas are printed in huge quantities. Hundreds of thousands, sometimes millions of copies of the same design are produced and distributed through highly optimized supply chains.This allows for very low prices, but it also means that the same images are repeated from one shop to another, flooding touristic areas with identical designs.At MyRetroPoster, we chose a different path.Our postcards are produced insmall print runs of often only 250 copies per design. This changes everything. The cost per unit is much higher, but it avoids overproduction and ensures that each image remains part of a limited series rather than a mass product.A More Responsible Way to ProduceProducing in smaller quantities also means producing more responsibly.Instead of printing tens of thousands of copies of a design that may or may not sell, we produce in controlled volumes. It allows us to not contribute to waste through... … Read more