Portrait of artist Cha surrounded by her main poster collections, including Vintage Exotics™, The Great Indian Decor™, Soft Pop Studio™ and Spanish Capsule™ - mobile banner

Cha French Retro & Pop Illustration Artist

REDEFINING FEMININE RETRO WITH SUBTLE POWER

Cha is a contemporary poster artist whose vintage-inspired style, love for Asia, and discreet yet undeniable feminist vision are captivating a growing international audience. With a foundation in art history from Christie’s and art market taxation from Sotheby’s subsidiary IESA, Cha originally set out on a career path focused on the business side of art. Years later, her journey turned fully toward creation, a shift that brought both her analytical understanding and natural artistry into play, creating a unique foundation for her retro-inspired posters.

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After years in Paris and Bordeaux with her husband Alecse, during which they launched the digital biography project Biobble, the couple moved to Sri Lanka in 2013, marking a creative turning point. They co-founded Upali Beach Surf Resort, a Bohemian Chic glamping concept set on one of Sri Lanka’s most beautiful beaches, overlooking the famous Arugam Bay surf wave. Cha infused each room with an elegant yet earthy ambiance and managed the restaurant kitchens, creating menus and training teams to deliver an immersive experience for guests.

When Myretroposter launched, Cha fully returned to her artistic roots, bringing her love for the vintage aesthetic and Asian influence to life through her collections. The Great Indian Décor™, originally envisioned as an Indian-made textile line, celebrates the art of India’s iconic 1950s and 60s matchbox designs. Signed under her alter ego, Shree, this collection quickly found resonance among the Indian diaspora, making a sincere impression with audiences. Vintage Exotics™, Cha’s flagship and best-selling series, draws inspiration from Asian pop art, with vibrant, iconic compositions like Koinobori and Ramune. She continued to explore the retro aesthetic with Spanish Capsule™, capturing the nostalgic charm of 1970s Spanish style, followed by The Wanderer Maps™, a series of monochrome and dual-tone urban maps, and most recently, Soft Pop Studio™, which celebrates feminine portraits with a pop-comic twist.

Her feminist values resonate particularly through Soft Pop Studio™, where Cha draws on aesthetics and color harmonies that subtly evoke empowerment, and are further highlighted by her admiration for the mascot culture of icons like Amul in India and Japan’s Milky Girl. Cha’s work reflects her sensitivity to the themes of women’s empowerment and presence in society, ideas which are woven naturally into her creative choices rather than overtly expressed.

Today, Cha’s posters are traveling worldwide. Last year alone, her works were shipped to over thirty countries, solidifying her position as a rising talent in contemporary poster art. Discover her distinctive, vintage-inspired designs at Myretroposter, where her passion for color, art, and heritage comes to life in every piece.

MYRETROPOSTER · ART · TRAVEL · CULTURE
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about Cha
From Cultural Icons to Feminist Art: Cha’s Path to Soft Pop Studio™

From Cultural Icons to Feminist Art: Cha’s Path to Soft Pop Studio™

January 20, 2025
Art is a reflection of the times, and Cha’s work has always aimed to highlight the intersection between nostalgia, femininity, and empowerment. Known for her bold use of retro aesthetics, Cha has taken cultural icons like the Milky mascot and the Amul girl and transformed them into timeless works of art that celebrate their heritage while offering a fresh perspective. These early pieces can be seen as the foundation of her feminist storytelling, leading to the creation of her acclaimed Soft Pop Studio™ collection. But what makes Cha’s work stand out is her ability to reinterpret iconic imagery—not as appropriation, but as a tribute to its cultural and emotional resonance. This article explores how her artistic journey has created a dialogue between the past and present, culminating in a collection that speaks to the real-life experiences of women. The Artistic Reinterpretation of Cultural Icons Milky: A Japanese Icon Reimagined The Milky mascot, a beloved symbol of Japanese confectionery, has charmed generations with her distinctive pigtails and innocent smile. When Cha reinterpreted this character for her Vintage Exotics™ collection, her goal was not to replicate the mascot but to elevate her into an artistic icon. By simplifying the design and using a bold, vintage-inspired aesthetic, Cha transformed Milky into a symbol of nostalgia and charm, untethered from her commercial roots. Cha’s Milky poster celebrates the cultural impact of this character while offering something new: a fresh lens that allows viewers to appreciate her legacy as part of a broader narrative of femininity and individuality. Limited to just 300 copies, this artwork is an artistic tribute rather than a reproduction, emphasizing creativity and cultural appreciation. View the Milky-inspired poster here. Amul: A Homage to Indian Heritage The Amul girl holds a special place in Indian pop culture. With her witty one-liners and cheerful demeanor, she has been a part of countless lives. Cha’s interpretation for her The Great Indian Decor™ collection captures the essence of this iconic figure while reimagining her as a piece of timeless decor. This poster is not just about revisiting a well-known mascot; it’s about celebrating her role as a cultural bridge. Cha’s artwork highlights the enduring appeal of the Amul girl, presenting her as a figure of heritage and charm while offering a new artistic perspective. Explore the Amul-inspired print here. The Evolution to Soft Pop Studio™ These two early works—Milky and Amul—marked the beginning of Cha’s journey into reinterpreting cultural and feminine imagery. They laid the groundwork for her Soft Pop Studio™ collection, where Cha fully embraced storytelling through art. Each poster in this collection delves deeper into the experiences of women, blending humor, strength, and vulnerability. Why Soft Pop Studio™ Resonates The Soft Pop Studio™ collection reflects Cha’s feminist ethos, capturing real-life moments that feel both personal and universal. From the playful wit of Out of Edibles to the reflective humor of A Real Job, each piece resonates with women because it speaks to shared experiences—sometimes unspoken, sometimes celebrated, but always authentic. This evolution from reinterpreting iconic figures to creating entirely original works demonstrates Cha’s commitment to telling stories that matter. The same creativity and respect for cultural heritage that defined her early pieces are evident in the Soft Pop Studio™ collection, now channeled into narratives that empower and inspire. Explore the Soft Pop Studio™ collection here. A Work of Art, Not Commerce Cha’s approach to these cultural icons and her feminist art is rooted in her dedication to exclusivity and artistry. Every poster she creates is limited to 300 editions, printed on demand, and intended as a celebration of creativity—not as a mass-market product. This exclusivity ensures that each piece remains a collectible artwork, far removed from commercial exploitation. It’s important to understand that her work does not seek to compete with or replace the original brands. Instead, it highlights the cultural significance of these icons and offers a new lens through which they can be appreciated. This artistic reinterpretation, much like pop art traditions pioneered by Andy Warhol, enriches the cultural conversation rather than detracting from it. A Positive Cultural Dialogue For characters like Milky or the Amul girl, Cha’s work offers an opportunity to be part of a broader cultural conversation. Far from diminishing their legacy, her posters enhance it, reminding audiences of these icons’ enduring relevance. By reinterpreting them as art, Cha introduces these characters to new audiences who might not have encountered them before, creating a ripple effect that celebrates their charm and significance beyond their original contexts. This kind of artistic reinterpretation often sparks curiosity and meaningful engagement. It encourages viewers to reflect on the cultural impact of these characters, framing them as timeless symbols that transcend their commercial roots. In this way, Cha’s work elevates these figures, offering a respectful and creative tribute that highlights their enduring appeal. Conclusion: Art That Empowers and Connects Cha’s journey from reinterpreting cultural icons like Milky and Amul to creating deeply personal works in the Soft Pop Studio™ collection reflects her growth as an artist and storyteller. Her work is not just about visual appeal—it’s about creating connections, celebrating heritage, and championing the real-life stories of women. Through her art, Cha invites us to see these icons—and ourselves—through a new lens. Her limited-edition posters are more than just collectibles; they are tributes to the power of art to inspire, connect, and empower. Discover French Artist Cha and her retro poster art collections.
Art is a reflection of the times, and Cha’s work has always aimed to highlight the intersection between nostalgia, femininity, and empowerment. Known for her bold use of retro aesthetics, Cha has taken cultural icons like the Milky mascot and the Amul girl and transformed them into timeless works of art that celebrate their heritage while offering a fresh perspective. These early pieces can be seen as the foundation of her feminist storytelling, leading to the creation of her acclaimed Soft Pop Studio™ collection. But what makes Cha’s work stand out is her ability to reinterpret iconic imagery—not as appropriation, but as a tribute to its cultural and emotional resonance. This article explores how her artistic journey has created a dialogue between the past and present, culminating in a collection that speaks to the real-life experiences of women. The Artistic Reinterpretation of Cultural Icons Milky: A Japanese Icon Reimagined The Milky mascot, a beloved symbol of Japanese confectionery, has charmed generations with her distinctive pigtails and innocent smile. When Cha reinterpreted this character for her Vintage Exotics™ collection, her goal was not to replicate the mascot but to elevate her into an artistic icon. By simplifying the design and using a bold, vintage-inspired aesthetic, Cha transformed Milky into a symbol of nostalgia and charm, untethered from her commercial roots. Cha’s Milky poster celebrates the cultural impact of this character while offering something new: a fresh lens that allows viewers to appreciate her legacy as part of a broader narrative of femininity and individuality. Limited to just 300 copies, this artwork is an artistic tribute rather than a reproduction, emphasizing creativity and cultural appreciation. View the Milky-inspired poster here. Amul: A Homage to Indian Heritage The Amul girl holds a special place in Indian pop culture. With her witty one-liners and cheerful demeanor, she has been a part of countless lives. Cha’s interpretation for her The Great Indian Decor™ collection captures the essence of this iconic figure while reimagining her as a piece of timeless decor. This poster is not just about revisiting a well-known mascot; it’s about celebrating her role as a cultural bridge. Cha’s artwork highlights the enduring appeal of the Amul girl, presenting her as a figure of heritage and charm while offering a new artistic perspective. Explore the Amul-inspired print here. The Evolution to Soft Pop Studio™ These two early works—Milky and Amul—marked the beginning of Cha’s journey into reinterpreting cultural and feminine imagery. They laid the groundwork for her Soft Pop Studio™ collection, where Cha fully embraced storytelling through art. Each poster in this collection delves deeper into the experiences of women, blending humor, strength, and vulnerability. Why Soft Pop Studio™ Resonates The Soft Pop Studio™ collection reflects Cha’s feminist ethos, capturing real-life moments that feel both personal and universal. From the playful wit of Out of Edibles to the reflective humor of A Real Job, each piece resonates with women because it speaks to shared experiences—sometimes unspoken, sometimes celebrated, but always authentic. This evolution from reinterpreting iconic figures to creating entirely original works demonstrates Cha’s commitment to telling stories that matter. The same creativity and respect for cultural heritage that defined her early pieces are evident in the Soft Pop Studio™ collection, now channeled into narratives that empower and inspire. Explore the Soft Pop Studio™ collection here. A Work of Art, Not Commerce Cha’s approach to these cultural icons and her feminist art is rooted in her dedication to exclusivity and artistry. Every poster she creates is limited to 300 editions, printed on demand, and intended as a celebration of creativity—not as a mass-market product. This exclusivity ensures that each piece remains a collectible artwork, far removed from commercial exploitation. It’s important to understand that her work does not seek to compete with or replace the original brands. Instead, it highlights the cultural significance of these icons and offers a new lens through which they can be appreciated. This artistic reinterpretation, much like pop art traditions pioneered by Andy Warhol, enriches the cultural conversation rather than detracting from it. A Positive Cultural Dialogue For characters like Milky or the Amul girl, Cha’s work offers an opportunity to be part of a broader cultural conversation. Far from diminishing their legacy, her posters enhance it, reminding audiences of these icons’ enduring relevance. By reinterpreting them as art, Cha introduces these characters to new audiences who might not have encountered them before, creating a ripple effect that celebrates their charm and significance beyond their original contexts. This kind of artistic reinterpretation often sparks curiosity and meaningful engagement. It encourages viewers to reflect on the cultural impact of these characters, framing them as timeless symbols that transcend their commercial roots. In this way, Cha’s work elevates these figures, offering a respectful and creative tribute that highlights their enduring appeal. Conclusion: Art That Empowers and Connects Cha’s journey from reinterpreting cultural icons like Milky and Amul to creating deeply personal works in the Soft Pop Studio™ collection reflects her growth as an artist and storyteller. Her work is not just about visual appeal—it’s about creating connections, celebrating heritage, and championing the real-life stories of women. Through her art, Cha invites us to see these icons—and ourselves—through a new lens. Her limited-edition posters are more than just collectibles; they are tributes to the power of art to inspire, connect, and empower. Discover French Artist Cha and her retro poster art collections.
Black and white portrait of Cha, illustrator and co-founder of Myretroposter, sitting in Palma de Mallorca. A mother and retro poster artist known for collections like Soft Pop Studio™, Vintage Exotics™, and The Great Indian Décor™

Cha: The Heart and Sketchbook Behind the Posters

September 05, 2025
Cha is more than a poster artist: she is a mother, a perfectionist, and a woman whose life between Sri Lanka, India, and Spain has shaped a unique artistic vision. From the bohemian beaches of Arugam Bay to the Mediterranean light of Sitges, her world is infused with color, irony, and subtle empowerment. She draws slowly, refines endlessly, and even lets some of her most beautiful sketches rest unseen — a testament to her perfectionism and doubt. Away from her sketchbooks, Cha is known for her love of jasmine tea, her slow reading of novels like Loin de Chandigarh, and her dedication to her children. Through collections such as Soft Pop Studio™, Vintage Exotics™, and The Great Indian Décor™, she transforms personal memories into limited-edition art prints. In a world of AI images, Cha’s posters remind us that real art still comes from human hands, with all their warmth and imperfection.
Cha is more than a poster artist: she is a mother, a perfectionist, and a woman whose life between Sri Lanka, India, and Spain has shaped a unique artistic vision. From the bohemian beaches of Arugam Bay to the Mediterranean light of Sitges, her world is infused with color, irony, and subtle empowerment. She draws slowly, refines endlessly, and even lets some of her most beautiful sketches rest unseen — a testament to her perfectionism and doubt. Away from her sketchbooks, Cha is known for her love of jasmine tea, her slow reading of novels like Loin de Chandigarh, and her dedication to her children. Through collections such as Soft Pop Studio™, Vintage Exotics™, and The Great Indian Décor™, she transforms personal memories into limited-edition art prints. In a world of AI images, Cha’s posters remind us that real art still comes from human hands, with all their warmth and imperfection.
Illustration of El Catrín reimagined in a red speedo on a beach, part of the Sitgetan Lotería poster series by Cha

El Catrín Reimagined: From Mexican Lotería to Mediterranean Cool

August 23, 2025
El Catrín gets a cheeky Mediterranean makeover in this limited edition art print by Cha — part of the Sitgetana Lotería series blending humor, heritage, and design.
El Catrín gets a cheeky Mediterranean makeover in this limited edition art print by Cha — part of the Sitgetana Lotería series blending humor, heritage, and design.
Barcelona landmarks poster series by Cha featuring Pont del Bisbe, Plaça Reial, Casa Batlló and Sagrada Família in graphic retro illustration style.

Barcelona in Lines and Colours – Cha’s New Spanish Capsule Series

March 11, 2026
A new series joins the Spanish Capsule collection. In these new posters, Cha explores some of Barcelona’s most iconic landmarks through clean architectural lines and warm Mediterranean colours.
A new series joins the Spanish Capsule collection. In these new posters, Cha explores some of Barcelona’s most iconic landmarks through clean architectural lines and warm Mediterranean colours.

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