At the start of a new year, change often feels necessary. Not just in our personal lives, but also in how we express who we are.
At MyRetroPoster, we felt it was the right moment to let our visual identity evolve — gently, consciously, and with intention.
Our new logo marks an important step in that journey. It doesn’t erase the past. It builds on it, clarifies it, and pushes it further. More sun, more warmth, more retro — and less rigidity. Here’s the story behind this evolution.
From Sharp Corners to a Softer Circle
Our previous logo was born at a time when MyRetroPoster was still defining itself.
The sharp corners, straight lines, and cool blue tones echoed the idea of a poster frame — structured, graphic, almost architectural.
Over time, however, our work evolved. Our posters became warmer, more emotional, more nostalgic. The brand itself followed that path naturally.
The new circular shape feels more organic and more human.
It evokes stamps, travel seals, vintage signage — and yes, the idea of memory rather than structure. A circle has no beginning and no end. It felt right.
A Warmer, More Retro Color Palette
One of the most visible changes lies in the colors.
We deliberately moved away from colder blues to embrace warmer yellows and golden tones. These colors feel more sun-soaked, more Mediterranean, more aligned with the emotional side of travel.
They also connect more directly with classic mid-century poster design — the very roots of our artistic inspiration.
Less corporate. Less distant. More joy, more light.
Letting Go of the Corners (Almost)
If you look closely, something else disappeared: the iconic poster corners.
They were a strong symbol in our earlier identity, directly referencing printed posters. But over time, they started to feel slightly restrictive — as if framing something that wanted to breathe.
In the main logo, they’re gone.
In the color version, they subtly remain — like a quiet nod to where we come from.
It’s not a break. It’s a balance.
The “Eye”: More Than a Favicon
You may have already noticed it: the circular symbol we internally call the eye.
It’s built from two details in the logo itself: the new round shape, and the “rectangular O” in POSTER, while the “O” in RETRO stays perfectly round.
Together, they create a little visual twist — almost like a pupil inside an eye.
Originally designed as a favicon, it quickly proved strong enough to live a life of its own.
It represents vision, perspective, and the act of looking — all essential to what we do as poster artists.
This eye will now appear beyond the browser tab: animations, stamps, packaging, and future visual elements. It’s compact, recognizable, and deeply tied to our storytelling.
A Moving Identity for a Moving World
This new logo also opens the door to motion. Animated versions are already in progress, designed to bring the brand to life across digital platforms.
And yes — more changes are coming this year. Not rushed, not loud, but meaningful.
In a world that feels uncertain, sometimes tense, sometimes overwhelming, we believe in creating images that offer warmth, escape, and memory. This new visual identity reflects that belief.
More retro. More sun. Less cold. Still MyRetroPoster — just clearer, and more aligned with who we are today.
Conclusion
A logo is never just a logo. It’s a signal.
This evolution marks a new chapter for MyRetroPoster — one rooted in emotion, craftsmanship, and a deep love for travel imagery.
Thank you for being part of the journey. And stay tuned — this is only the beginning.
