A journey that began far from here
There was a time when these posters were a secondary activity. Almost a quiet dance on the side of another life.
The very first travel posters were created for the boutique of a hotel in Sri Lanka. They were born from light, from landscapes, from a desire to capture a feeling rather than a view. At that moment, no long term plan, no gallery, no roadmap. Just the joy of creating.
Then life shifted. Ten years of work and investment disappeared with the Covid crisis. What had been a dancer suddenly became the bread maker. The posters were no longer an aside. They became the center.
Step by step, something began to grow.
From small editions to international recognition
The first press mentions arrived quietly. Then came larger features. The inclusion in the Assouline Travel Series guide dedicated to St Barth marked a turning point. It placed MyRetroPoster within a global conversation about travel, culture and visual memory.
Soon after, the first gallery opened in Sitges. A real space. Walls instead of screens. Conversations instead of clicks. A place where visitors could see the texture of the paper, understand the halftone details, and meet the artists behind the work.
The journey continued with institutional recognition, including presence at the Mucem, reinforcing the idea that travel posters are not nostalgic objects but part of a living visual culture.
A new chapter in the Gothic Quarter
Today, a new chapter begins in Barcelona.
Our second gallery is located in the Gothic Quarter, at Carrer del Call 22, on a corner that connects the colorful abundance of La Boqueria and the quiet grandeur of the Cathedral. A few steps away, Plaça Sant Jaume and the Pont del Bisbe remind visitors that this neighborhood is layered with history.
The gallery sits on a natural pedestrian route followed daily by travelers and locals alike. Between market stalls filled with color and narrow medieval streets, it feels like the right place for travel posters to live.
A space to meet the artists
As in Sitges, visitors will often meet Alecse or Cha in person. The gallery is not just a retail space. It is a studio extension, a place of exchange. An opportunity to discuss a destination, a memory, or to have a poster signed.
Opening this second gallery is not about expansion for its own sake. It is about anchoring the work in a city that welcomes visitors from all over the world while remaining deeply local.
New posters for a new beginning
To celebrate this opening, new posters have been created especially for Barcelona. Others are already in progress and will be released over the coming weeks. Each one continues the same commitment to limited editions, visual storytelling and crafted detail.
More stories will follow. More posters. More destinations.
But today, this moment matters.
From a hotel boutique in Sri Lanka to a corner in the Gothic Quarter of Barcelona, the journey has been anything but linear. It has been fragile, resilient, sometimes uncertain, always sincere.
And we are deeply grateful to those who have walked part of this road with us.
