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Tales from Our Customers: Episode 2 – The Collector’s Advantage

Collector proudly displaying a framed Spanish Capsule™ limited-edition poster by Cha in a stylish Barcelona loft.

Lucas had always considered himself a purist when it came to art. Minimalist canvases, abstract sculptures, and the occasional brutalist lithograph were more his thing. Posters? That was for cafés and student flats—certainly not for the carefully curated walls of his Barcelona loft.

That was until a friend casually forwarded him a link to a Spanish Capsule™ piece by Cha.

It was bold, playful, retro… and annoyingly good.

“It won’t go with anything I own,” he told himself, before bookmarking it — just in case.

But two days later, he was still thinking about it. The colors. The attitude. The nostalgic-but-not-too-nostalgic vibe. He opened the page again… and froze.

“Limited edition – 300 copies only.”

No numbering. No reprints. No second chances.


 

A Poster You Either Own First… or Never

Lucas knew how this worked. In his group of design-obsessed friends, the first one to frame a poster essentially claimed it. Anyone else trying to hang the same one afterward? Social death.

He had learned the hard way when he hesitated on a French abstract print two years earlier—only to see it on three other walls before he made up his mind. This time, he wasn’t going to make the same mistake.

He clicked Buy Now, chose a custom frame, and set the scene.

 

The “Accidental” Reveal

That Friday, Lucas hosted a casual wine & vinyl night. No mention of new art. No bragging.

But the poster? Oh, it was perfectly placed, perfectly lit, and impossible to miss.

One friend stopped mid-pour and said, “Wait… is that the one from—?”

Lucas raised his glass and smiled.

“I might have found it first.”

By Monday, three of his friends were asking if there were still copies left.

There were. But only just.

 

 Moral of the Story?

In the world of limited editions, the early hanger wins.

 

Useful links:

Discover the full Spanish Capsule™ collection by Cha

Why Limited Editions Matter in Home Decor

How to Frame and Hang Posters Like a Collector

 

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